The Sales Feather · for founders and small sales teams

Leads don't go cold. They get forgotten.

The Sales Feather spots new enquiries, drafts a first reply in minutes, and reminds you when a lead goes quiet, with the nudge already written. Your team sees who's talking to whom. You approve every message.

Included from $24 a month · 14-day free trial · no card needed
23 deals in play
NW
Nina WeberPricing for 12 seats? We need to decide this week
New · 3h
DH
Daniel HoRe: proposal: let me check with my team
Quiet 6 days
NP
Northwind ProcurementPurchase order #PO-7731: please review
Real?
MR
Maya RossiCan someone call me about the Pro plan?
Unassigned
JS
Jon (your team)Did you already email Northwind?
Overlap

Quill: 4 leads went quiet after your proposal. I've drafted a short, friendly nudge for each one, based on what they asked. Send them?

Send all 4Check first

Sound familiar?

“I meant to follow up. Last week.”

“Did anyone answer that pricing question?”

“Two of us emailed the same customer.”

“The CRM is always out of date.”

“Their old rep had all the context.”

It isn't you. Email was built to deliver messages, not to run the client side of your work. So we built the part that was missing.

An ordinary Tuesday

Same day. Half the inbox.

Show the day
08:15

Leads mixed in with everythingNew enquiries hide between newsletters, invoices and internal threads.

New leads on topScout found three new enquiries overnight and put them first, each with an owner.

09:00

Answered tomorrowA pricing question sits until someone happens to notice it.

First reply in minutesQuill drafted an answer from your pricing notes. Maya had it before her coffee.

11:30

Quiet since the proposalYou meant to follow up with Daniel. That was six days ago.

Nudge readyDaniel was in your morning brief with a short follow-up already written. You sent it.

14:00

Two of you, one customerYou both email Northwind about different things.

One conversationBefore you sent, Rookery showed that Jon already talks to Northwind, so you added a note instead.

16:45

Feeding the CRMHalf an hour copying emails into deal notes.

Already thereEvery email is on the contact's timeline, and the deal moved to Proposal when you sent the quote.

Follow-ups and renewals

Two or three good nudges. Never forty.

Buyers reply to a few well-timed, personal follow-ups, not long automated sequences. Rookery waits, drafts each nudge from the thread, stops the moment they reply, and never sends without your yes.

No portal, no password

Close the deal from their phone.

When they say yes, they get one link: the signed order form, billing details and anything finance needs. No account, nothing to install.

Each file is checked as it arrives, so nobody is chasing a missing tax ID a month later.

Purchase-order phishing

The order that isn't an order.

Fake purchase orders and “view the document” links are aimed at salespeople, because you're expected to open them. Scout checks the sender against your real customers and holds anything that doesn't match, with the reasons.

You stay in charge

Nothing goes out without your yes.

You approve every message. Read it, tweak it, send it with one key. Change your mind? There's an undo.
It shows its working. Every draft says where each fact came from: your notes, a past email, the other person's own words.
Your mail stays private. Never used to train AI, never sold, no ads. Send sensitive things as a secure link you can withdraw.
Trust grows when you say so. Once you've approved a kind of reply often enough, Rookery asks if it can send those itself. Only if you agree.
The Sales Feather is included in Pro, Team and Business $24 /month for one person Teams from $36 per person a month, billed yearly. 14-day free trial, no card needed.
See all plans

Questions

Is the Sales Feather ready?

We're building each Feather with a small group of early-access teams. Document requests, file checks, reminders, drafts and scam warnings work today. The Sales-specific parts arrive during early access, shaped by the people using them.

Does it send cold emails or sequences?

No. Rookery is for real conversations: answering enquiries, following up with people who wrote to you or met you, and keeping deals moving. Every message is personal and approved, and follow-ups stop the moment someone replies.

Does it work with HubSpot or Pipedrive?

Not yet. Syncing with your CRM comes after early access. Until you're about 20 people, many teams find the contact timeline and pipeline in Rookery are enough.

Do I have to leave Gmail or Outlook?

No. Keep your email address. Forward your mail to Rookery and reply from it as yourself, or bring your own domain. The people you write to won't notice a thing, except the faster replies.

Will it send anything without me?

No. Every message waits for your yes. If you approve a kind of reply often enough, Rookery may ask whether it can send that kind itself, with an undo window. It only does if you agree.

Is my mail private?

Yes. Your mail and documents are never used to train AI, never sold and never used for ads. Every action is recorded with who did it, and you can export or delete everything at any time.

Get your evenings back from your inbox.

It takes ten seconds. We're letting people in a few at a time, so we can set each one up properly.

14-day free trial · no card needed · founding members get 50% off the first year
We'll write back here.
Who's it for?

Founders read every request and reply within 2 working days. We never share or sell your email. Privacy